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QUEST IS READY
Meta's Oculus
PROBLEM
Gen Z has issues with virtual reality. It conjures up images of a future dystopian society ran by Ai. And if it doesn't bring up that image, it brings up stereotypes of incel gamers being the only ones who would use it.
IDEA
The Quest is ready campaign hinges on a retro-meets-futuristic look & feel to disarm viewers fears around VR. The collage style imagery conveys the many adventures you can take with VR that have nothing to do with gaming.
Role:
Creative director at Texas Tech for the National Student Ad Competition
Awards
1st Place National Championship
AAF Best Integrated Campaign
Gold Addy
NEXT PROJECT
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