It's one thing to make a campaign for a brand that needs some help, but how can you elevate a brand's voice when it seems like they are doing just fine, like Spotify? How do you match Spotify's previous campaigns while continuing to build brand love with Generation Z? This campaign answers these questions through personalizing Spotify's brand voice. The best brands sound like people and Gen Z is ready to hear Spotify's take on music, podcasts, culture, and more!